In the end, regardless of the state of the housing market the difference between a home that sells quickly and a home that lingers on the market comes down to two factors:
- Price
- Market Visibility
If you are selling a home worth $1 million for ten dollars and no one knows then your home will not sell, however if your asking price is common knowledge there will be a riot on your street with people lining up for the bargain of the century.
If you want your home to sell it is imperative that you use an agent with a marketing strategy that ensures that your home gets the maximum possible visibility in the marketplace.
A good committed agent is an absolute must if you are to sell your home fast for the best possible price.
Now we come to price, and regardless of how good or aggressive your agent is, if your home is overpriced in the marketplace it will not get viewings and it will not sell.
Therefore is is really important that you get an agent who is willing to be honest with you when pricing your home within the marketplace. Unfortunately there are far too many agents who are willing to accept an overpriced listing just to get a listing. If it sells they will get a comission, if it doesn’t then they lose nothing.
It is important to note that an agent who accepts a listing that they know id overpriced is unlikely to put their heart into marketing a home that they know is unlikely to sell fast.
The best strategy for a homeowner who wants to sell a home for the best possible price in the shortest time frame is to hire an agent with integrity and ethics who will price the home for the market and who will then market it effectively to ensure maximum market visibility.
